| CODE | CST4311 | ||||||||
| TITLE | Advanced Research Methods | ||||||||
| UM LEVEL | 04 - Years 4, 5 in Modular UG or PG Cert Course | ||||||||
| MQF LEVEL | 6 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Media and Communications | ||||||||
| DESCRIPTION | This study-unit seeks to help participants develop proficiency in identifying research problems, and understanding the steps required in formulating and implementing quantitative research programs. In particular this unit seeks to provide a user-friendly approach to understanding the type of multivariate analysis technique/s that best lend themselves to providing answers to the research question or questions being investigated. Reading List - Lehmann, D. R., (1985). Market Research and Analysis, 2nd edition, Richard D Irwin Inc. - Churchill G. A., (1995), Marketing Research: Methodological Foundations, 6th edition, Dryden Press. - Johnson R. A., & Wichern D., (1998) Applied Multivariate Statistical Analysis, 4th edition, Prentice-Hall. - Manly B. F. J. (1994). Multivariate Statistical Methods, 2nd edition, Chapman and Hall. |
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| RULES/CONDITIONS | Before TAKING THIS UNIT YOU MUST TAKE MCS1311 | ||||||||
| STUDY-UNIT TYPE | Lecture | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Albert Caruana |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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