| CODE | DGA3004 | ||||||||||||
| TITLE | Negotiated Practice | ||||||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 6 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | Digital Arts | ||||||||||||
| DESCRIPTION | This study-unit places the students in a practical and commercial standpoint, where they have to interpret a client’s brief and execute work that is not only communicative and creative, but that also rises up to the expectations of the industry in message, content, creativity and execution. Through practical assignments, students will be led to create both printed as well as moving image products for branding, advertising, marketing and many other specialized areas within the industry. Students are expected to apply their accumulated knowledge and skills to come up with effective and creative digital visual arts products and solutions to a given industry brief. Study-unit Aims: - To place students in real life situations which require creative solutions; - To get students to work on both graphics for print as well as for the moving image; - To enhance students’ quality output; - To place students in a realistic production environment. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will: - become proficient in the creation of products for the real world; - become familiar with working within professional briefs and deadlines; - become familiar with industry standards and expectations. 2. Skills: By the end of the study-unit the student will: - be able to create products that are up to industry standards; - be able to working within given deadlines; - be able to work across media. Reading List: Lupton, E. & Cole Phillips, J. (2011). Graphic Design Thinking (Design Briefs), Princeton Architectural Press. Sherwin, D. (2010). Creative Workshop: 80 Challenges to Sharpen Your Design Skills, HOW Books. Russett, R. & Starr, C. (1988). Experimental Animation, Da Capo Press. Faber, L. & Walters, H. (2004). Animation Unlimited: Innovative Short Films since 1940, Harper Design. Wheeler, A. (2012). Designing Brand Identity: An Essential Guide for the Whole Branding Team, Wiley. Airey, D. (2009). Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders. Other journal articles related to the topic will be made available on the study-unit e-Learning website. |
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| STUDY-UNIT TYPE | Studio Practice | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Caldon Mercieca |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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