CODE | EBI5001 | ||||||||||||
TITLE | Introduction to Entrepreneurship | ||||||||||||
UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||
MQF LEVEL | 7 | ||||||||||||
ECTS CREDITS | 10 | ||||||||||||
DEPARTMENT | Centre for Entrepreneurship and Business Incubation | ||||||||||||
DESCRIPTION | The study-unit is broken down into three sections. In the first section, session 1.1 introduces entrepreneurship, what it takes to be an entrepreneur and what benefits entrepreneurship can bring; session 1.2 explains the key activity of all entrepreneurs – the ability to sell products and services at a profit; session 1.3 looks at the main business structures within which all entrepreneurs operate and session 1.4 brings all of what precedes into context and illustrates how graduates can follow an entrepreneurial career path. In the second section, session 1.5 explains the risk reduction methods that entrepreneurs use to protect innovative ideas and why a knowledge of intellectual property is important for all business models; session 1.6 introduces the critical concept of market research as the next step in risk reduction and business planning; session 1.7 builds on this planning theme by explaining how entrepreneurs develop a business plan and its associated cash flow forecast budget whilst session 1.8 explains how entrepreneurs find the resources that they need prior to launching a business. In the third section, session 1.9 explains common techniques used by entrepreneurs to launch a new business venture whilst session 1.10 details how entrepreneurs define, manage and reduce risk once the business has been launched. As part of risk mitigation understanding, the session also explains the additional areas of knowledge and skills (not covered in this module) that are required to be successful in business - this forms an important ‘bridge’ to the other modules that follow in the course. Content: 1.1 What is entrepreneurship 1.2 Selling for a profit 1.3 Common business structures 1.4 Entrepreneurial career paths 1.5 Protecting business property 1.6 Market Research in business 1.7 Business plans and budgets 1.8 Finding Business Resources 1.9 Launching a business 1.10 Managing business risk Reading List: Recommended reading - SMITH, R. (2010) How to Start a Successful Business. Oxford: Boffins House Publishing. Suggested alternative reading - BURNS, P. (2011) Entrepreneurship and Small Business: Start-up, Growth and Maturity. 3rd Ed. Basingstoke: Palgrave Macmillan. - BEAVER, G. (2002) Small Business, Entrepreneurship and Enterprise Development. Harlow: Pearson Education. |
||||||||||||
STUDY-UNIT TYPE | Lecture | ||||||||||||
METHOD OF ASSESSMENT |
|
||||||||||||
LECTURER/S | |||||||||||||
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |