| CODE | EMA5111 | ||||||||||||||||
| TITLE | International Business | ||||||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||||||
| MQF LEVEL | 7 | ||||||||||||||||
| ECTS CREDITS | 5 | ||||||||||||||||
| DEPARTMENT | Faculty of Economics, Management and Accountancy | ||||||||||||||||
| DESCRIPTION | Managers and company leaders live and lead organizations that are international in most cases. That can be because they export products or services, or because they are somehow and at some level part of international value chains. This study-unit provides students with a deep understanding of the dynamics of internationalization and to equip them with the knowledge and skills necessary to develop and execute successful internationalization strategies. Students will engage in classroom discussions, many times using case studies, as well as learning materials that will help them understand the realities of international business and develop strategic positions, strategies and tactics for companies seeking to succeed in international markets. Study-unit Aims: The study-unit aims to equip students with key knowledge and skills for them to be involved in international business in a managerial capacity. As outlined in the Learning Outcomes below, the study unit aims to facilitate discussion on global issues, to engage students with practical frameworks and approaches in the area and to help them reflect on strategies that are appropriate in different situations. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: a. Analyze and discuss the international realities in which commercial organizations function; b. Within the context of class discussions, students will be able to appraise the various market entry modes and their appropriateness for specific cases; c Critically review the main theoretical arguments explaining international entrepreneurship and internationalization; d. Explore, based on discussions with successful international entrepreneurs, additional strategic issues and lessons learned; e. Analyze and discuss the role of Government and other public stakeholders in supporting, regulating and facilitating international business; f. Analyze the market being served by the organization, the typical and ideal client profile and their key decision factors in the context of a specific product / service. 2. Skills By the end of the study-unit the student will be able to: a. Recommend international business and growth strategic positioning within the overall objectives of the organization; b. Formulate and analyze a list of critical issues and strategies that have been proven to impact the successful internationalization of companies; c. Given case examples, students will be able to make adequate predictions on the readiness or otherwise of companies for internationalization; d. Construct, within given parameters, an effective strategy for the internationalization of a given product or service, individually or in small groups; e. Assess the information systems requirements of a company involved in international business with the aim of facilitating and accelerating learning. Main Text/s and any supplementary readings: Main: - Hisrich, R.D., 2015. International Entrepreneurship: Starting, developing and managing a global venture. SAGE Publications, Inc; 3 edition (July 31, 2015). - Welch, L.S; Benito, G.R.G; and Petersen, B., 2008. Foreign Operation Methods: Theory, analysis, strategy. Edward Elgar Publishing Ltd, ISBN 1847209262. Supplementary: - Ghauri P. and Cateora P., 2010. International Marketing. McGraw Hill Education. - Keegan, W.J. and Green M. C., 2005. Global Marketing. Pearson Prentice Hall. |
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| STUDY-UNIT TYPE | Lecture, Ind Study & Ind Online Learning | ||||||||||||||||
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| LECTURER/S | Joseph Schembri |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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