| CODE | IOT5006 | ||||||||||||
| TITLE | Strategic Innovative Design for Enhancing Business Performance | ||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||
| MQF LEVEL | 7 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | The Edward de Bono Institute for Creative Thinking and Innovation | ||||||||||||
| DESCRIPTION | Systematic design thinking offers a strategic framework for understanding and pursuing innovation in ways that contribute to enhancing business performance. This study-unit will provide students with both a theoretical foundation as well as hands-on practical experience of how the process of innovative design can be exploited to positively contribute improvements to business performance measures such as cost, time, quality and flexibility. Indicative Content: - The innovation process, design and business performance; - Sequential design; concurrent design; integrated product development approach; - Artefacts viewed as technical systems; - Design problem solving via the Basic Design Cycle (BDC); - BDC tools and methods for problem analysis, solution synthesis and solution analysis; - BDC tools and methods in practice I; - BDC tools and methods in practice II; - Managing product variety and commonality to enhance business performance; - Design in Practice: patents, CE marking, financing R&D. Study-unit Aims: This study-unit aims to familiarise students with the Basic Design Cycle and related design activity methods, which can be exploited to systematically contribute improvements to business performance measures. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - critically assess the type and complexity of problem encountered; - list and describe which methods can be used for solving a specific design problem; - explain the design activities involved and the sequence these should be performed to transform a problem into a feasible solution. 2. Skills: By the end of the study-unit the student will be able to: - apply various design methods to systematically transform a problem into an innovative solution; - perform analysis studies to assess how an existing product or service can be improved to result in better business performance metrics. Main Text/s and any supplementary readings: Main Texts: Design in Business – Strategic Innovation Through Design Margaret Bruce & John Bessant, Pearson Education Ltd. ISBN 0 273 64374 6. Delft Design Guide: Design Strategies and Methods by Annemiek van Boeijen, Jaap Daalhuizen, Roos van der Schoor, Jelle Zijlstra, Publisher: BIS Publishers. ISBN-10: 9063693273. Supplementary Readings: Product Design And Development K. T. Ulrich & S. D. Eppinger, Irwin McGraw-Hill. ISBN 0-07-229647-X. Frugal Innovation Models, Means, Methods by Yasser Bhatti, Imperial College London, Radha Ramaswami Basu, iMerit Inc.; David Barron, University of Oxford; Marc J. Ventresca, University of Oxford ISBN: 9781107188976. |
||||||||||||
| STUDY-UNIT TYPE | Lecture and Workshop | ||||||||||||
| METHOD OF ASSESSMENT |
|
||||||||||||
| LECTURER/S | |||||||||||||
|
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
|||||||||||||