| CODE | MGT5057 | ||||||
| TITLE | Fundamentals of Business and Market Development | ||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||
| MQF LEVEL | 7 | ||||||
| ECTS CREDITS | 5 | ||||||
| DEPARTMENT | Business and Enterprise Management | ||||||
| DESCRIPTION | This study-unit establishes the recognized view that business processes are influenced by their strategic, organizational and environmental contexts. Organizational complexity and market uncertainty often result in a strong challenge for the effective management of business direction. The unit equips participants with an understanding and critical appreciation of the processes involved in the formation and subsequent management of a strategic organizational direction. The main areas covered include the development of a market-centred approach, organization's macro and micro environments, market analysis and attractiveness, market key success factors, strategic planning and implementation. Study-unit Aims: This study-unit aims to provide participants with an understanding of the strategic concerns of organizations. It develops an understanding of how firms analyze their macro and micro environments, identify their core competence, and develop a sustainable competitive advantage through business planning. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Recognize the drivers and main features of a strategic approach to business. - Establish an understanding of the relationship between the external context of an organization and its internal capabilities. - Establish an appreciation of market complexity. 2. Skills: By the end of the study-unit the student will be able to: - Apply theories and frameworks from strategic management and marketing to make sense of organisational decision-making, and to contribute effectively to it. - Evaluate and synthesize propositions intended for improving the market position of a firm. - Contribute effectively to the effective development of business planning in firms competing in various industry segments. Main Text/s and any supplementary readings: Main Texts: - Witcher, B.J.; Chau, V.S. (2010) Strategic Management: Principles and Practice. Cengage Learning. - Ireland, R.D.; Hoskisson, R.E.; Hitt, M.A. (2012) The Management of Strategy Concepts and Cases. South Western. Supplementary Texts: - Kotler, P.; Armstrong, G. (2013) Principles of Marketing. Prentice Hall. - Kirchmer, M. (2011) High Performance Through Process Excellence: From Strategy to Execution with Business Process Management. Springer. - Hrebiniak, L. (2013) Making Strategy Work: Leading Effective Execution. Pearson. |
||||||
| STUDY-UNIT TYPE | Lecture and Independent Study | ||||||
| METHOD OF ASSESSMENT |
|
||||||
| LECTURER/S | Martin M. Zammit |
||||||
|
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
|||||||