| CODE | MRK3018 | ||||||||
| TITLE | Marketing Research Project | ||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||
| MQF LEVEL | 6 | ||||||||
| ECTS CREDITS | 6 | ||||||||
| DEPARTMENT | Marketing | ||||||||
| DESCRIPTION | The study-units offers students an opportunity to develop and employ research skills by investigating a marketing problem through the application of a concept or theory and employment of rigorous data collection and analysis techniques, leading to the writing up of a structured and substantiated academic document. Study-unit Aims: The Marketing Research Project provides students with an opportunity to investigate a marketing problem in-depth under the supervision of an academic member of staff. The project helps students to develop analytical, evaluative and creative skills that help solve a real-world, marketing challenge. To solve such a challenge, students undertake work to develop abilities like: - Engaging with literature; - Critique relevant concepts and synthesize ideas in a succinct way to develop a real-world research question; - Design a method that can lead to the collection of relevant, reliable data; - Employ appropriate analytic tools to derive insight that solves the real-world problem guiding the study. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Demonstrate a relatively specialized understanding of the studied problem; - Analyse and critically evaluate information and data collected for studying a real-world problem and suggesting a solution. 2. Skills: By the end of the study-unit the student will be able to: - Demonstrate research skills that help identify a clear problem, its nature and a clear marketing solution; - Integrate the topic studied with broader marketing issues; - Gather suitable, valid and reliable data from different sources; - Set out independent thoughts about a specific problem in a coherent way; - Demonstrate clear presentation skills, reflected in a final output (essay); - Work independently, managing time and scope proficiently. Main Text/s and any supplementary readings: - Zikmund, W. G., & Babin, B. J. (2012). Essentials of marketing research. South-Western Pub. - Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson Education. |
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| STUDY-UNIT TYPE | Seminar | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Jirka Konietzny Elaine Marie Grech |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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