| CODE | MRK3600 | ||||||||||||
| TITLE | Social Media Strategy | ||||||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 6 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | Marketing | ||||||||||||
| DESCRIPTION | Study-unit Aims: The study-unit offers a conceptual foundation and practical approach to developing successful social media marketing strategies for organisations ranging from corporates to NGOs. The study-unit also provides students with a solid grounding in social media marketing, focusing on both theory and applications. Learning Outcomes: 1. Knowledge & Understanding: The topics covered are: 1. Introduction, Goals and Strategies 2. Identifying Target Audiences 3. Rules of Engagement for Social Media 4. Publishing Blogs 5. Publishing Podcasts & Webinars 6. Sharing Videos, Sharing Photos and Images 7. Social Networks 8. Micro blogging 9. Content Marketing 10. Social media monitoring 11. Developing a strategic plan for social media The study-unit also provides online access to a database of relevant posts, reports and case studies relating to YouTube, LinkedIn, Twitter and Facebook. 2. Skills: Students will acquire the skills to implement a step by step social media strategic plan. The study unit also provides students with a cumulative learning experience and the critical ability to construct social media strategies that achieve desired marketing goals. Core Textbook Dahl, S (2015). Social Media Marketing. Theories & Applications. Sage. |
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| STUDY-UNIT TYPE | Lecture, Seminar and Workshop | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Franco Curmi |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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