| CODE | MRK3601 | ||||||||
| TITLE | Distribution Strategy and Marketing Channels | ||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||
| MQF LEVEL | 6 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Marketing | ||||||||
| DESCRIPTION | Study-unit Aims: The study-unit aims to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. The unit reflects a global, socio-cultural, environmental, and technological changes that have taken place within the industry. Learning Outcomes: Knowledge & Understanding: By the end of the study-unit the student would gain knowledge of the: 1. Marketing Channels Concepts 2. Channel Participants 3. Environment of Marketing Channels 4. Strategy in Marketing Channels 5. Designing Marketing Channels 6. Selecting Channel Partners 7. Motivating Channel Members 8. Logistics and Supply Chain Management in Marketing Channels 9. Evaluating Channel Member Performance Skills gained: Students will gain the ability to prepare marketing channel strategies in terms of selecting channel structures, types of channel members, motivation of partners, logistics management and performance management. Main Text/s and any supplementary readings: Core Textbook Rosenbloom, B. (2011). Marketing channels. South-Western Cengage. |
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| STUDY-UNIT TYPE | Lecture, Seminar and Workshop | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Elaine Marie Grech |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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