Study-Unit Description

Study-Unit Description


CODE MRK3704

 
TITLE Advanced Research Methods

 
UM LEVEL 03 - Years 2, 3, 4 in Modular Undergraduate Course

 
MQF LEVEL 6

 
ECTS CREDITS 4

 
DEPARTMENT Marketing

 
DESCRIPTION
Study-Unit Aims:

Learning Outcomes:

1. Knowledge & Understanding:

By the end of the study-unit the student will be able to:


2. Skills:

By the end of the study-unit the student will be able to:


Main Text/s and any supplementary readings:

Main Texts:


Supplementary Readings:

 
STUDY-UNIT TYPE Lecture and Seminar

 
METHOD OF ASSESSMENT
Assessment Component/s Sept. Asst Session Weighting
Written Tasks 30%
Assignment 70%

 
LECTURER/S

 

 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years.

https://www.um.edu.mt/course/studyunit