| CODE | MRK5827 | ||||||
| TITLE | Cooperation and Competition in Complex Markets | ||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||
| MQF LEVEL | 7 | ||||||
| ECTS CREDITS | 5 | ||||||
| DEPARTMENT | Marketing | ||||||
| DESCRIPTION | This study-unit explores the interplay between cooperation, competition in complex markets. Students will examine how these forces shape diverse phenomena, from social behavior to market dynamics. Through this exploration, students will develop critical thinking skills to analyze complex systems and to design solutions that promote cooperation and navigate the challenges of competition within a constantly evolving world. Study-Unit Aims: This study-unit aims to provide a comprehensive exploration of the dynamics within complex markets, specifically focusing on the interplay between cooperation and competition. The unit intends to analyse various theoretical frameworks and practical models that explain strategic interactions in diverse market environments. It seeks to develop a deep understanding of the challenges and opportunities that arise from cooperative and competitive behaviors in business. This unit is designed to examine the impact of various factors on the cooperation-competition continuum in complex markets, including regulatory policies, technological advancements, and globalization trends. Finally, this unit aims to foster a critical evaluation of business strategies and tactics that promote sustainable competitive advantage while navigating cooperative relationships. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Discuss the key concepts related to cooperation and competition in complex markets. - Describe various theoretical frameworks that explain strategic interactions in different market environments. - Explain the challenges and opportunities arising from cooperative and competitive behaviors in business. - Identify the impact of regulatory policies, technological advancements, and globalization trends on the cooperation-competition continuum in complex markets. - Recognize business strategies and tactics that promote sustainable competitive advantage while navigating cooperative relationships. 2. Skills: By the end of the study-unit the student will be able to: - Critically analyze real-world phenomena through the lens of cooperation, competition, and complexity in view of the marketing functions; - Identify opportunities for fostering cooperation and mitigating negative aspects of competition in various contexts, in the context of marketing strategy; - Develop solutions for complex challenges that require consideration of diverse interactions and dynamics in the marketing functions of product development, pricing strategy, distribution and platform marketing; - Prepare for the future and gain the necessary foundation to navigate the increasingly complex and interconnected world, where cooperation and competition are ever-present forces. Main Text/s and any supplementary readings: Main Texts: - Brandts, J., & Riedl, A. (2017). Market competition and efficient cooperation. - Cabral, L. M. (2000). R&D cooperation and product market competition. International Journal of Industrial Organization, 18(7), 1033-1047. Supplementary Readings: - Hoffmann, W., Lavie, D., Reuer, J. J., & Shipilov, A. (2018). The interplay of competition and cooperation. Strategic Management Journal, 39(12), 3033-3052. - Klein, K., Semrau, T., Albers, S., & Zajac, E. J. (2020). Multimarket coopetition: How the interplay of competition and cooperation affects entry into shared markets. Long Range Planning, 53(1), 101868. |
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| STUDY-UNIT TYPE | Lecture | ||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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