| CODE | TRM3000 | |||||||||
| TITLE | Strategic Management for Tourism, Heritage, Hospitality and Events | |||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | 6 | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Tourism Management | |||||||||
| DESCRIPTION | This study-unit aims to introduce the students to the principles of strategic management and their application to the tourism, heritage, hospitality and events (THHE) sectors. In the first part students will explore the generic concepts of strategy but will learn how to apply them to the industry which is primarily service oriented, using an integrated approach as well as a single sector approach. In the latter part of the course, students will then focus on strategic analysis, strategic choices and the implementation. Case Studies will form part of the resources used, with a final seminar for students to have the opportunity to present their 'personal' case study to an audience. Study-Unit Aims: The unit aims to give the students an awareness about key issues facing THEE organisations and will provide concepts, frameworks and tools to plan for the future organisations and industry which is continuously evolving. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: - demonstrate a general knowledge framework and understanding of the environment in which the industry operates; - use this knowledge to critically evaluate and analyse concepts, theories and decision-making tools for strategic management in tourism; - develop a balanced knowledge and understanding of the latest thinking and ideas in the tourism industry. 2. Skills By the end of the study-unit the student will be able to: - analyse the internal and external operating environment apply sustainable principles to the assessment or development of a strategic direction; - prepare a plan for executing the strategy. Main Text/s and any supplementary readings: Textbook - Evans, G. Nigel, 2024, Strategic Management for Tourism, Hospitality and Events, Routledge. ISBN 9781032331836. Other texts: - Dawson, R.; Bassett, D. 2015 Event Planning and Management: Principles, Planning and Practice (PR In Practice) 2nd Edition, Kogan - European Commission, Transition Pathway for Tourism. 2022 - Ribeiro, M.A., Pinto, P., Silva, J.A. and Woosnam, K.M., 2017 - Residents' attitudes and the adoption of pro-tourism behaviours: The case of developing island countries. Tourism Management, 61, pp.523-537. Supplementary Readings: - National tourism policy documents issued by governments of various destinations - Strategy documents of major international tourism service providers - Planning documents. Journals: - Annals of Tourism Research - Current Issues in Tourism - Tourism Economics - Tourism Management. |
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| STUDY-UNIT TYPE | Lecture, Seminar & Independent Study | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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