Study-Unit Description

Study-Unit Description


CODE TTC1105

 
TITLE Events and Tourism

 
UM LEVEL 01 - Year 1 in Modular Undergraduate Course

 
MQF LEVEL 5

 
ECTS CREDITS 4

 
DEPARTMENT Tourism Management

 
DESCRIPTION Event planners and designers intend their efforts result in positive experiences and productive outcomes, leading to meanings being attached to those events that are personally and socially positive. The study-unit will address the wide-ranging operational and management issues of such a diverse sector, allowing the student to understand how events are developed, why they are hosted and how they are managed. The relevance of events to leisure and tourism will be a central theme to this study-unit.

There are different types of events depending of their form, function and experiential aspects. The study-unit will first explore typology of events. The unit will also consider the impacts of events including social, cultural, environmental and tourism/ economic.

The study-unit will look at trends and issues including the growth of the event industry and the public policy dimensions.

Events help cities become more dynamic and liveable places. The study-unit will consider how cities can develop and manage eventfulness to achieve a wide range of cultural, social and economic objectives.

The study-unit will look at systems that event managers can use to put the event plan into action.

Case studies will be used to illustrate best practice.

Study-unit Aims:

The study-unit will address the wide-ranging operational and management issues of such a diverse sector, allowing the student to understand how events are developed, why they are hosted and how they are managed.

Learning Outcomes:

1. Knowledge & Understanding
By the end of the study-unit the student will be able to:

• Understand the different types of events and the implications of each;
• Evaluate the impacts of events on society and on tourism activity;
• Understand the respective roles of the public and private sector in events;
• Be aware of the extent to which towns and cities use events to further economic and social objectives.

2. Skills:
By the end of the study-unit the student will be able to:

• Discuss the policy dimensions and the wider context of events;
• Define and explain the planned event experience in its cognitive and affective dimensions;
• Identify the impacts of events on stakeholders and host communities.

Main Text/s and any supplementary readings:

- Dowson, R., & Bassett, D. (2018) Event Planning and Management: Principles, planning and practice (Second Edition). Kogan Page Publishers.
- Getz, D. (2007) Event Studies: Theory, research and policy for planned events. Elsevier.
- Richards, G. and R. Palmer (2010) Eventful cities: cultural management and urban revitalisation. Elsevier.

 
STUDY-UNIT TYPE Lecture

 
METHOD OF ASSESSMENT
Assessment Component/s Assessment Due Sept. Asst Session Weighting
Assignment SEM2 Yes 40%
Examination (1 Hour and 30 Minutes) SEM2 Yes 60%

 
LECTURER/S John Ebejer

 

 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years.

https://www.um.edu.mt/course/studyunit