CODE | TTC2105 | ||||||||||||
TITLE | Resort and Destination Management | ||||||||||||
UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||||||
MQF LEVEL | 5 | ||||||||||||
ECTS CREDITS | 4 | ||||||||||||
DEPARTMENT | Tourism Management | ||||||||||||
DESCRIPTION | There are many different types of tourism destinations depending on the type and range of attractions as well as the geography, history, urban context and socio-cultural factors of the place. The study-unit provides insights into the operating characteristics, trends and issues that dominate tourism. It discusses issues related to attractions, accommodation, tourism intermediaries and the public sector’s role in tourism. Tourism impacts, events, travel, branding and marketing are touched upon but not in detail as these are dealt with in other study-unit is of the programme. Attractions are integral to the tourism product often providing the primary motivation for tourist visits. In this unit we explore the many issues associated with the development and management of attractions as well as consider some of the possible visitor management techniques that may be implemented to address impacts. The study-unit looks at the role of intermediaries in the packaging and distribution of the tourist product. Different sectors in tourism are interlinked and to some extent mutually dependent. On the other hand there is potential for conflict within and between sectors attributable to each sector and operator working to their own agenda. The unit considers the dynamics and the tensions within the tourism sector. The study-unit also considers the role of the public sector as an important player in the tourism industry. Study-unit Aims: This study-unit aims to provide students with a critical understanding of the issues involved in destination management. The programme of study allows the students to develop an in-depth analytic appreciation of the growth of tourism destinations, typologies and management issues through the use of range of topical practical case studies. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: - Understand the dynamics of interaction between key tourism stakeholders and organisations and how this impinges on the destination; - Demonstrate an appreciation of contemporary issues and challenges confronting tourism destinations; - Demonstrate how the various elements of the tourism product shape the tourism activity at the destination. 2. Skills By the end of the study-unit the student will be able to: - Carry out self-directed and lecturer-directed research on management of a tourism destination; - Critically identify elements which are integral to destination management. Reading list: - Fletcher, J. , Fyall A. , Gilbert, D. and Wanhill, S. (2013) Tourism: principles and practice (5th ed.). Pearson. - Holloway, J. C., & Humphreys, C. (2022) The business of tourism (12th edition) . Sage. - Goeldner, C., & Ritchie, J. (2012). Tourism : Principles, practices, philosophies (12th ed.). Wiley. - Inkson, C., & Minnaert, L. (2018). Tourism management: an introduction (2nd edition). Sage. - Prideaux, B. (2009). Resort destinations : Evolution, management and development. Butterworth-Heinemann. - Ebejer, J. (2019) Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism, Journal of Tourism and Cultural Change 17(3):306-320. Available at: https://www.researchgate.net/publication/323591881 |
||||||||||||
STUDY-UNIT TYPE | Lecture and Independent Study | ||||||||||||
METHOD OF ASSESSMENT |
|
||||||||||||
LECTURER/S | John Ebejer |
||||||||||||
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |