| CODE | TTC2124 | ||||||||
| TITLE | Data Gathering and Analysis 1 | ||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||
| MQF LEVEL | 5 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Tourism Management | ||||||||
| DESCRIPTION | This study-unit focuses on data acquisition and analysis for deductive (exploratory) studies. Students acquire the necessary tools to understand the value of carrying out deductive studies in order to be able to conduct hypothesis/es testing. It takes the student through the research journey from setting the correct deductive research question and its respective hypothesis/es, to the development of the research model with the respective variables and their causality. In addition this study unit then focuses on quantitative methods of data gathering focusing around different types of questionnaire designs and their respective implementation. It also gives the student a critical understanding of descriptive data analysis and basic inferential data analysis for hypothesis testing. Study-unit Aims: This study-unit aims to develop the concept of data gathering, analysis and modelling using quantitative methods of research. This study unit encourages students to further explore the fundamentals of data gathering and analysis. In order for students to understand the concepts of data gathering and analysis in tourism studies, students are provided with insights into the elements of research design and planning that leads up to the data collection process. Through practical learning, effective data collection, analyses and interpretation of data, students will be able to develop a better decision-making process, based on acquired data and trend analysis. The content will enable them to better understand the meaning of data and the insights that it reveals. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: - Appraise proper deductive questions and draw effective hypothesis/es which could be subjected to further testing; - Examine a deductive research model by employing different variables into the equation and also represent their causality; - Justify a proper survey using the different tools and techniques and/or learn how to adopt other models which have already been used and thus have already presented good levels of validity and reliability; - Write a descriptive analysis of data; - Assess any hypothesis using different basic statistical tools; - Organize and report the results. 2. Skills By the end of the study-unit the student will be able to: - Explore a good research model taking into account the different variables (independent, dependent, moderating and mediating) and their respective causality; - Research a tourism related area using applicable quantitative methods, depending on the research study (defined by the research objectives and the research questions); - Compose a descriptive analysis of data; - Evaluate hypothesis testing using basic statistics; - Write conclusions on results and present data in a complete study. Main Text/s and any supplementary readings: Main Text - Durbarry, R. (ed.) (2018). Research Methods for Tourism Students,New York: Routledge. Supplementary Texts - Smith, L.J.S. (2017). Practical Tourism Research, Oxfordshire: CABI. - Ritchie, B., Burns, P. & Palmer, C. (eds.) (2005). Tourism Research Methods. Integrating Theory with Practice, Oxfordshire: CABI. - Berg, B. (1995) (2nd. Ed.) Qualitative Research for the Social Sciences Allyn and Bacon, London and Boston. - Bezzina, J. (2000) Methodology Mireva, Malta. - Easterby-Smith M., Thorpe, R. and Lowe, A. (1996) Management Research: An Introduction Sage, London, California, and New Delhi. - Veal, A.J. (1997) 2nd ed.) Research Methods for Leisure and Tourism: A Practical Guide. Financial Times, Pitman Publishing, London. - Boissevain, J. (ed.) (1996), Coping with Tourists: European Reactions to Mass Tourism, Berghahn Books Providence. - Apostopoulos, Y., Loukissos, P. & Leontidou, L. (2001) Tourism in the Mediterranean, London: Routeledge and Kegan Paul. |
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| STUDY-UNIT TYPE | Lecture and Independent Study | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Silvio Attard Lino Briguglio (Co-ord.) Marie Louise Mangion |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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