CODE | TTC2242 | ||||||||||||
TITLE | Digital Strategies and Tools for Tourism Destinations Related to Cultural Heritage | ||||||||||||
UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||||||
MQF LEVEL | 5 | ||||||||||||
ECTS CREDITS | 4 | ||||||||||||
DEPARTMENT | Tourism Management | ||||||||||||
DESCRIPTION | Cultural heritage is regarded as a shared resource, highlighting that all stakeholders share responsibility for its transmission to future generations. Applied digital competences will improve access to cultural heritage by making it widely available, while the digital revolution has the potential to stimulate mutual learning between tour operators, regions and cities (tourism product). Digital innovations, solutions and applications are key factors for improvement of tourists' experience sustainability and preservation of collections. Study-Unit Aims: This study-unit aims to provide the student with an understanding of the basic concepts of digital strategies, innovations, applications and instruments for communication, in order to valorise the tourist experience in cultural heritage. The purpose of the course is to make the students familiar with the various digital ecosystems, digital strategies and trends, such as artificial intelligence, augmented & virtual reality, big data and gamification in order to valorise the Tourists' experiences of cultural heritage. Further objectives are to create awareness of digital marketing strategies, blogging, vlogging and storytelling, while instilling best practices. The five main digital competence areas according to DigComp will be applied to recognise, evaluate and train the students' digital skills. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Define the concept of cultural heritage and its different types and tools to valorise the tourist experience in cultural heritage. - Define the different platforms of digitization and their application in cultural heritage including augmented/virtual reality paths and post-experience enhanced through social media, while acknowledging that technology and culture increasingly become intertwined; the importance of data storage and data management policies. - Explain the short and long-term vision and the mission of a cultural heritage in view of digitization in order to improve audience development, access to cultural heritage in order to make the cultural product widely available and gather funds for collection sustainability. - Reflect on the role of digital tools in term of contents, e.g. democratisation of culture, sustainable promotion, empowerment, inclusion, creation and production of innovative experiences. 2. Skills: By the end of the study-unit the student will be able to: - Adopt a broad assessment of a cultural heritage provider's digital needs. - Explain examples of digital platforms and tools to interpret and valorise the tourist experience in cultural heritage. - Apply existing digital tools to improve developing, managing or communicating online. - Plan an online presence on social media channels, including blogging/vlogging, and suggest content that is adjusted to defined target groups for a specific cultural heritage provider. - Plan a key functional, search engine optimised customer-centred website design and to suggest the content for the cultural heritage provider, incl. education and inclusion; - Conceptualize and communicate ideas for such digital tools with external collaborators and experts. - Develop an online brand building strategy for a specific cultural heritage provider. - Plan the content for the cultural heritage provider's storytelling exercises. Main Text/s and any supplementary readings: - Lewi H., Smith W., vom Lehn, D. & Cooke S. (2020) The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites. Routledge. - Geser, G., Hornung-Prähauser V. &a Strasser A. (eds.) (2014) Handbook for Creative Cultural Heritage Cooperation Projects. Creative CH. - Various journals and case studies given by lecturer as part of the course reader. |
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STUDY-UNIT TYPE | Online Learning | ||||||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |