CODE | TTC3110 | ||||||||||||||||
TITLE | Event Management and Planning | ||||||||||||||||
UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||||||||||
MQF LEVEL | 6 | ||||||||||||||||
ECTS CREDITS | 4 | ||||||||||||||||
DEPARTMENT | Tourism Management | ||||||||||||||||
DESCRIPTION | This unit aims to provide students with an overview of critical understanding of the issues involved in managing leisure and entertainment operations and attractions. It will allow the students to develop an analytical appreciation of management concepts and operational issues through the use of range of topical practical case studies. These will be utilised to evaluate operational and strategic issues. At an operations level issues concerning resources development and policy contexts, visitor profiles and management, guest service, market orientation and marketing, finance, moral and ethical issues, HRM, health and safety and sustainability will be evaluated. At a more strategic level future growth strategies of the sector through SWOT and PEST analysis will be investigated and analysed. The unit will give the students a detailed appreciation of the diversity of the leisure and entertainment sectors within international hospitality . Issues for the future growth and sustainability of the sector will be addressed. When possible, real-life experiences will be provided by visiting lecturers or on site visits. Study-unit Aims: The aim of this unit is to provide students with a vocational understanding of the hospitality and tourism industry. It is a broad based unit designed to provide students with a theoretical, practical and applied understanding of leisure and entertainment operations and management issues. The unit will aim to provide a broad overview and evaluation of management practices and analyse current issues that will impact on the future strategic growth and development options for such sectors. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: 1. Analyse issues influencing the growth and range of leisure and entertainment operations in terms of management, sustainability and quality whilst critically appreciating the cultural, social, economic and environmental impacts of such sectors within tourism and hospitality; 2.Demonstrate knowledge of underlying trends and potential changes that may impact on leisure and entertainment operations; 3. Critically evaluate management policies with regard to a range of operational and strategic issues within the sectors - including visitor management, guest service and performance, finance, HRM, marketing, health and safety, use of SWOT and PEST analysis to assess future prospects for growth of the leisure and entertainment sectors. 2. Skills By the end of the study-unit the student will be able to: 1. Undertake independent research based upon case study methodology; 2. Synthesise theory to practice and prepare a case study, using appropriate referencing, evaluating the key issues required for the successful operation of leisure and entertainment operations and facilities; 3. Present key findings from case studies using appropriate visual techniques at a research seminar. Main Text/s and any supplementary readings: Main Texts - Nigel Evans, David Campbell, and George Stonehouse (2015) Strategic Management for Tourism, Hospitality and Events, 2nd edit., Routeledge. Additional - Beech, J. Kaiser S.and Kaspar, R.(Mar 2014) Events Management. - Hughes, H., (2000) Arts, Entertainment and Tourism , Routledge. - Moss S. ,(2009) The Entertainment Industry: An Introduction (CABI Tourism Texts) , CABI. - Sayre S. and King C. (2010) Entertainment and Society: Influences, Impacts, and Innovations, Routledge. - Walmsley, B. (Mar 2011) Key Issues in the Arts & Entertainment Industry. Journals - Tourism, Leisure and Hospitality Management. - International Journal of Leisure and Tourism Marketing. |
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STUDY-UNIT TYPE | Lecture and Independent Study | ||||||||||||||||
METHOD OF ASSESSMENT |
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LECTURER/S | James Cassar John Ebejer Graziella Zahra Cortis |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |