The Department of Marketing applies a Triple Helix framework for the strategic development of its Research Initiatives Programme. The three-point strategy of innovative research lies in our aim to link Academia, Industry and Society in our projects.
Faculty research and student projects are embedded in the industry's requirements for field work spanning a wide range of data collection methodologies. Social research is conducted in the field of sustainability, social responsibility and social awareness. Current research papers are listed on the individual web profile of our academic staff.
For access to all the most recent publications of the UM Marketing Department, please visit our dedicated page at the library website. You may also find all past dissertations read and written under the department's supervision.