Gender differences in health and medicine information seeking behaviour : a review

Abstract

Consumers periodically seek information about their health and medicines to increase their knowledge and understanding, and to support self-management. Gender has an impact on people’s attitudes and behaviour; gaining a better understanding of how males and females differ in the way in which they find and use health and medicine information may help to enhance patient-health care provider communication and the information that they receive. Based on a review of the literature, women overall are more active information seekers than men. A number of differences do exist, notably in: sources of information consulted, information desired and degree of engagement in information seeking.