Modern identities in a traditional society the effect of modern development on the traditional identity of a rural island

Abstract

I examine the economic developments on the island of Gozo in connection with Malta’s membership to the European Union. As an island that has been known for its fishing villages, hand made lace, and traditional Catholic values, the economic development and consequential influx of consumerism are changing the face of Gozo. I identify the different cultural identities that arise from new developments, higher standard of living, and increased consumer culture. Then, by analyzing the different generations on the island as well as personal ties to traditions such as siestas and opinions about the development on the island, I illustrate the generation gaps in acceptance of new identity, as well as the struggle to hold on to an older way of life.