Tourism sustainability : lessons from Iceland

Abstract

Iceland, sporting the northernmost capital city in the world at a latitude of 66 degrees North, is not exactly a backyard to the Maltese Islands, with 4,000 odd kilometres separating the city from our shores. Despite other incongruencies between the two (for instance, Iceland dwarfs our archipelago by over 300 times), the parallels between the two islands could not be more uncanny. For instance, there is a similarity between the total number of tourists (hovering around the two million mark) jaunting over to the two islands each year.