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Browsing by Subject Marketing
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Showing results 23 to 42 of 137
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Issue Date
Title
Author(s)
2012
Creative marketing techniques employed to appeal to consumers : the merging of a sensory-mix?
Jozwik, Sophie (2012)
2014
Critical mass
Sammut-Bonnici, Tanya
;
McGee, John
1997
A cross-cultural analysis of the organisational buying behaviour in selecting a car transhipment terminal : an organisational emphasis
Pocock, Miriam (1997)
2018
Cultural tourism in a digital era first international conference IACuDiT, Athens, 2014 - a book review
Ferreira, Manuel Alberto M.
1997
Customer care and corporate reputation
Caruana, Albert
1995-10
Customer care, not all smiles
Caruana, Albert
2007
Determining the most attractive sales promotion framing : price discount or extra free product?
Borg, Gordon (2007)
1995
Diversification : some considerations for service firms
Caruana, Albert
2014
Does materialism influence dog-owner relationship? : a study among Maltese dog-owners and their relationship with their canine companion
Spiteri, Joe
1996
Dowty 'O' Rings International, Malta : a new strategy for a changing environment
Caruana, Albert
2021-05-21
E-commerce websites, consumer order fulfillment and after-sales service satisfaction : the customer is always right, even after the shopping cart check-out!
Camilleri, Mark Anthony
1998
Economic recession and export market entry : some empirical results
Caruana, Albert
;
Ramasashan, Balasubramanian
;
Ewing, Michael T.
2009
The effect of brand personality and consumer preference on intention to buy : a study of the perfume market
Grech, Daniela (2009)
2021
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement in Instagram
Marques, InĂªs Rios
;
Casais, Beatriz
;
Camilleri, Mark Anthony
2019
The effect of narrative believability on persuasiveness and purchase intention : an abstract
Cassar, Mario L.
;
Caruana, Albert
;
Konietzny, Jirka
;
Chohan, Raeesah
2004
The effect of online quality and perceived value on the intent to purchase online
Mifsud, Conrad Philip (2004)
2005
The effect of selected marketing mix elements on brand awareness & associations
Scicluna, Lara (2005)
2018
The effectiveness of marketing campaigns in the online gambling industry
Psaila Soler, Sharon
2012
The effectiveness of trade fairs
Zammit Micallef, Maria
2015
The effects of social media analytics on different businesses
Massa, Jessica