Browsing by Subject Marketing

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Showing results 23 to 42 of 137 < previous   next >
Issue DateTitleAuthor(s)
2012Creative marketing techniques employed to appeal to consumers : the merging of a sensory-mix?Jozwik, Sophie (2012)
2014Critical massSammut-Bonnici, Tanya; McGee, John
1997A cross-cultural analysis of the organisational buying behaviour in selecting a car transhipment terminal : an organisational emphasisPocock, Miriam (1997)
2018Cultural tourism in a digital era first international conference IACuDiT, Athens, 2014 - a book reviewFerreira, Manuel Alberto M.
1997Customer care and corporate reputationCaruana, Albert
1995-10Customer care, not all smilesCaruana, Albert
2007Determining the most attractive sales promotion framing : price discount or extra free product?Borg, Gordon (2007)
1995Diversification : some considerations for service firmsCaruana, Albert
2014Does materialism influence dog-owner relationship? : a study among Maltese dog-owners and their relationship with their canine companionSpiteri, Joe
1996Dowty 'O' Rings International, Malta : a new strategy for a changing environmentCaruana, Albert
2021-05-21E-commerce websites, consumer order fulfillment and after-sales service satisfaction : the customer is always right, even after the shopping cart check-out!Camilleri, Mark Anthony
1998Economic recession and export market entry : some empirical resultsCaruana, Albert; Ramasashan, Balasubramanian; Ewing, Michael T.
2009The effect of brand personality and consumer preference on intention to buy : a study of the perfume marketGrech, Daniela (2009)
2021The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement in InstagramMarques, InĂªs Rios; Casais, Beatriz; Camilleri, Mark Anthony
2019The effect of narrative believability on persuasiveness and purchase intention : an abstractCassar, Mario L.; Caruana, Albert; Konietzny, Jirka; Chohan, Raeesah
2004The effect of online quality and perceived value on the intent to purchase onlineMifsud, Conrad Philip (2004)
2005The effect of selected marketing mix elements on brand awareness & associationsScicluna, Lara (2005)
2018The effectiveness of marketing campaigns in the online gambling industryPsaila Soler, Sharon
2012The effectiveness of trade fairsZammit Micallef, Maria
2015The effects of social media analytics on different businessesMassa, Jessica