OAR@UM: Browsing OAR@UM

Browsing by Subject Advertising

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:

Showing results 28 to 47 of 68 < previous next >

Issue Date	Title	Author(s)
2016	‘Fix wisely’ : poster design using parody for a campaign about restoration	Spiteri, Pascale
2006	Gender differences in advertising information processing : an empirical test of item-specific/relational processing dichotomy	Zhil'tsova, Maria (2006)
2013	An H.264/AVC and H.264/MVC extension for depth map compression	Hili, Maverick (2013)
2008	How are advertising agencies within the European Union preparing for when demographic developments lead our society to a 'grey society'?	Spiteri, Roderick (2008)
2014	How do consumers’ reactions differ between video and printed advertisements, specifically in the automotive industry?	Farrugia, Bertram
2000	How do pictures represent - iconic or symbolic? : an inquiry into advertising rhetoric	Cini, Christopher (2000)
2008	Humour in advertising : the effect of humour on attitude towards the advert, the brand and intention to buy	Darmanin Demajo, Lisa (2008)
2015	The importance of adverts effectiveness in social media marketing	Caruana, Brenda Grace
2019	The influence of celebrity endorsers in banner advertisements on visual attention and product evaluations : an eye-tracking study	Camilleri, Jacob (2019)
2018	The influence of customer retention time on slogan recall and recognition : an empirical study	Silveira, Paulo Duarte; Galvao, Susana; Bogas, Paulo
2011	Innovation in advertising : the key to success?	Cassola, Aida Maria (2011)
2017	Integrated marketing communications	Camilleri, Mark Anthony
2024	The lawfulness of processing personal data for targeted behavioural advertising : a case study of facebook	Busuttil Stevens, Chantelle (2024)
2010	Location based mobile advertising	Sammut, Matthew (2010)
2021	Maltese consumer perception of Bond brands made more attainable over time : a study of product placement within the James Bond franchise	Finn, Hannah (2021)
1999	Marketing in the age of the consumer	Caruana, Albert
2011	Measuring the effectiveness of advertising mediums : a case study of the telecommunications industry promotions in Malta	Ciantar, Charlene
2007	Media technology and advertising : running head : relationship media technology and advertising	Zrinzo, Suzannah (2007)
2024	Navigating the intersection of human creativity and artificial intelligence in advertising : an explorative study of perceptions and AI literacy in digital advertising	Azzopardi, McAlister (2024)
2015	The need to promote academic libraries : comparing the University of Glasgow Library and the University of Malta Library’s marketing strategies	Scicluna, Ryan

Showing results 28 to 47 of 68 < previous next >