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Showing results 40 to 59 of 68
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Issue Date
Title
Author(s)
2024
The lawfulness of processing personal data for targeted behavioural advertising : a case study of facebook
Busuttil Stevens, Chantelle (2024)
2010
Location based mobile advertising
Sammut, Matthew (2010)
2021
Maltese consumer perception of Bond brands made more attainable over time : a study of product placement within the James Bond franchise
Finn, Hannah (2021)
1999
Marketing in the age of the consumer
Caruana, Albert
2011
Measuring the effectiveness of advertising mediums : a case study of the telecommunications industry promotions in Malta
Ciantar, Charlene
2007
Media technology and advertising : running head : relationship media technology and advertising
Zrinzo, Suzannah (2007)
2024
Navigating the intersection of human creativity and artificial intelligence in advertising : an explorative study of perceptions and AI literacy in digital advertising
Azzopardi, McAlister (2024)
2015
The need to promote academic libraries : comparing the University of Glasgow Library and the University of Malta Library’s marketing strategies
Scicluna, Ryan
1993
The occupational role of women in television advertisements
Gatt, Carmen (1993)
2015
The perception of movie trailers through consumer neurosciences techniques
Zarb, Luke
2001-04-26
Position or perish
Caruana, Albert
2008
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
2007
Psychometric properties of the schlinger Viewer Response Profile (VRP) : evidence from a large sample
Strasheim, Arien
;
Caruana, Albert
;
Pitt, Leyland F.
1995
Putting a sales promotion together
Caruana, Albert
2015
The re-invention of myth in sports-related advertising : the use of the Greek epic hero characteristics for emotional branding enhancement
Gregory, Kimberly
2004
The relationship between adult playfulness and viewers’ response to advert execution : an initial exploration
Caruana, Albert
;
Vella, Joseph M.
2018
A semiotic analysis of print beauty advertisements
Gilford, Denise
2004
Sex sells : myth or reality : an investigation into the use of sexually charged messages in advertising
Saliba, Kevin (2004)
2008
Shock in relation to fear and information appeals
Decesare, Krista (2008)
2009
Targeted advertisement through website user profiling
Grixti, Lincoln (2009)