Browsing by Author Castillo, Daniela
Showing results 1 to 14 of 14
| Issue Date | Title | Author(s) |
| 2020 | An analysis of the impact of augmented reality marketing (ARM) on Maltese millennials in the context of online shopping | Vassallo, Leanne Marie; Castillo, Daniela; Marmara, Vincent Anthony |
| 2022 | Customer perspectives on the process of co-creation with chatbots | Castillo, Daniela; Canhoto, Ana; Said, Emanuel |
| 2019 | Customer value co-creation and co-destruction through interactions with AI technologies : a proposed research framework | Castillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel |
| 2021 | The dark side of AI-powered service interactions : exploring the process of co-destruction from the customer perspective | Castillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel |
| 2019 | The effect of automated service interactions on customer value – a review and research agenda | Castillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel |
| 2021 | Forced chatbot interactions – investigating the role of customer expectations in assigning attributions for chatbot failure | Castillo, Daniela; Canhoto, Ana; Said, Emanuel |
| 2024-06 | The impact of AI chatbots on consumer behaviour outcomes : exploring the concept of brand personality | Samhan, Jolene; Castillo, Daniela |
| 2018 | The impact of web personalisation on consumer attitudes and behaviours : a systematic literature review | Castillo, Daniela; Canhoto, Ana Isabel; Said, Emanuel |
| 2023 | Investigating the impact of customer service chatbots on the customer journey | Micallef, Annika; Castillo, Daniela |
| 2009 | National destination marketing organisations and Web 2.0. | Hamill, Jim; Stevenson, Alan; Castillo, Daniela |
| 2012 | National DMOs and Web 2.0 | Hamill, Jim; Stevenson, Alan; Castillo, Daniela |
| 2020 | Service failures in co-created, AI-powered service encounters : exploring customer attribution of responsibility | Castillo, Daniela; Canhoto, Ana; Said, Emanuel |
| 2024 | Unveiling customer expectations of chatbot interactions : a systematic literature review | Castillo, Daniela; Farrugia, Lawrence |
| 2021 | When chatbots fail - exploring customer responsibility attributions of co-created service failures : an abstract | Castillo, Daniela; Canhoto, Ana; Said, Emanuel |
