Browsing by Author Pitt, Christine
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2023 | Beyond surveys : leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend | Robertson, Jeandri; Vella, Joseph M.; Duncan, Sherese; Pitt, Christine; Pitt, Leyland; Caruana, Albert |
| 2018 | Elementary, my dear Watson : the use of artificial intelligence in marketing research : an abstract | Pitt, Christine; Eriksson, Theresa; Dabirian, Amir; Vella, Joseph M. |
| 2018 | Exploring emotions on wine websites : finding joy | Treen, Emily; Ferguson, Sarah Lord; Pitt, Christine; Vella, Joseph M. |
| 2017 | Inferring the personalities of B2B salespeople from text-based interviews : an exploratory study: an abstract | Pitt, Christine; Lilford, Neil; Caruana, Albert |
| 2017 | Understanding communication in disaster response : a marketing strategy formulation and implementation perspective : an abstract | Pitt, Christine; Treen, Emily; Pitt, Leyland; Vella, Joseph M. |
