Browsing by Subject Advertising -- Malta

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Issue DateTitleAuthor(s)
2004Advertising : theory vs the reality of work practices : an investigation into advertising work practices in MaltaDemanuele, Reuben (2004)
1996Advertising agencies in Malta : are they satisfying the demands of local advertisers?Jaccarini, Rachel (1996)
2013Advertising in the interwar period of Malta in newspapers with a specialization on the 'Daily Malta chronicle 'Rhys James Parsons
2018Advertising likeability and purchase intention : an experimental investigation using a transformational and an informational advertisementSpiteri, Nicola
1999Adverts : a mirror image of Maltese societyPiscopo, Rosalie (1999)
1997The attitude towards advertising by medical practitioners and the general public : some evidence from MaltaCaruana, Albert; Carey, Claire
2018Attributes to attitudes : the influence of i-gaming advertising parameters onto behavioural responsesXuereb, Rica
2022A billboard campaign to generate curiosity in a plant-based diet : a Maltese cuisine perspectiveZammit, Martina (2022)
2017The brand identity of the University of Malta : assessment and developmentDeguara, Ayrton
2012"Can you spot the brands?" : the effect of product placement on the recall and recognition of the local audiencePandolfino, Kristina
2010Citizen or consumer? : advertisements and their effect on youth identity in MaltaGrima, Josianne (2010)
2021Color and hierarchy as influencers in visual communication and editorial designPistininzi, Christal (2021)
2010The contribution of a logo to the visibility of a company, with particular reference to Maltese companiesVella, Paul Andrew (2010)
2000The contribution of packaging to brandingCachia Zammit, Faye (2000)
2021COVID-19 and hotels in Malta : exploring the impacts on advertising strategiesCamilleri, Thomas (2021)
2020Creating an appealing audiovisual advert through the art of stop motion animationKaehler, Lisa Marie
2004Cruise liner passengers in Malta : an assessment of their disconfirmation, satisfaction and intentionCaruana Dingli, Isabelle (2004)
2006The effect of advertising on the take up and use of credit cards concerning three different age groups in the Maltese IslandsCaruana, Lorraine (2006)
2018The effect of different advertising appeals on consumers’ attitudes : a study among University studentsLundquist, Rebecka
2008The effect of incentive schemes and suggestion schemes on the profitability of selected Maltese food and beverage manufacturing firmsZahra, Anita (2008)