Browsing by Subject Advertising -- Psychological aspects
Showing results 1 to 8 of 8
Issue Date | Title | Author(s) |
2015 | Consumers economic behavior and emotions : the case of iPhone 6 in neuromarketing | Chavaglia Neto, José; Filipe, José António |
2005 | The ego-ideal complex : does the subject identify with the objective correlatives found in adverts? | Mifsud, Catherine (2005) |
2018 | Emotional appeals in advertising : how humour is used for promotional purposes | Micallef, Stephanie |
2016 | Emotional influence in car advertisements on consumer behaviour | Mizzi, Rebeka |
2014 | How do consumers' reactions differ between video and printed advertisements, specifically in the automotive industry? | Farrugia, Bertram |
2016 | The impact of guerrilla marketing on consumer behaviour | Muscat, Aimee |
2018 | The impact of shock advertising on brand image : study among University students : how does shock advertising affect the students’ attitude towards United Colors of Benetton? | Borg, Jean Paul |
2024 | Investigating the emotions of love and humour in advertising on consumer behaviour relating to chocolate purchasing in Malta | Bartolo, Raquel (2024) |