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Browsing by Subject Generation Y
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Showing results 1 to 6 of 6
Issue Date
Title
Author(s)
2023
A comparative study of decision making between Gen Y and Gen Z
Brincat, Emma (2023)
2024
A comparison of the effect of mixed emotions evoked by advertising on consumer behaviour
Fąs, Agnieszka (2024)
2024
The effect of music in advertisements on consumers' attitude : a cross-generational study
Puszter, Natalie (2024)
2013
The media platform of a new generation : how social networks are shaping current and future media trends
Sitarova, Simona (2013)
2011
Social media as a branding tool and its effect among generation Y
Farrugia, Nicole (2011)
2014
What influences generation Y in choosing destinations?
Busuttil, Joanne