Browsing by Subject Generation Z
Showing results 1 to 8 of 8
Issue Date | Title | Author(s) |
2023 | A comparative study of decision making between Gen Y and Gen Z | Brincat, Emma (2023) |
2024 | A comparison of the effect of mixed emotions evoked by advertising on consumer behaviour | Fąs, Agnieszka (2024) |
2024 | The effect of music in advertisements on consumers' attitude : a cross-generational study | Puszter, Natalie (2024) |
2021 | Expectations and requirements of generation Z towards salary | Kupczyk, Teresa; Rupa, Piotr; Gross-Golacka, Elwira; Urbanska, Kamila; Parkitna, Agnieszka |
2024 | Exploring consumer perceptions and purchase intention towards the use of wearable fitness trackers | Briffa, Xanthe Marie (2024) |
2021 | Self-assessment of digital competenciees among employees and non-working people of Generation Z in the Economy 4.0 | Kupczyk, Teresa |
2024 | Shaping the future of music events in the Maltese Islands : stakeholder perspectives on generation Z attendees | Grech, Calvin (2024) |
2023 | Social media and identity politics in young adult fiction : an analysis of ‘Followers’ by Megan Angelo and ‘Sympathy’ by Olivia Sudjic | Tirchett, Nicole (2023) |