Browsing by Subject Hospitality industry -- Marketing
Showing results 1 to 9 of 9
Issue Date | Title | Author(s) |
2011 | Applying the marketing mix to segmentation strategies in a five star hospitality industry | Fenech, Lisa (2011) |
2019 | The effects of service quality and consumer-brand value congruity on hospitality brand loyalty | Camilleri, Mark Anthony; Rather, Raouf Ahmad; Kozak, Metin |
2017 | How to improve brand equity in tourism | Riorini, Sri Vandayuli |
2019 | Intention to purchase travel online : a SEM analysis | Kornpitack, Parlakorn; Sornsaruht, Puris |
2014 | Marketing Malta as tourist destination to Finnish market | Rydenfelt, Kati |
2019-09-19 | Measuring the hoteliers’ interactive engagement through social media | Camilleri, Mark Anthony; Liargovas, Panagiotis; Kakouris, Alexandros |
2009 | National destination marketing organisations and Web 2.0. | Hamill, Jim; Stevenson, Alan; Castillo, Daniela |
2012 | National DMOs and Web 2.0 | Hamill, Jim; Stevenson, Alan; Castillo, Daniela |
2015 | The possible role of local stakeholders in nation branding and destination marketing of Malta | Soldunov, Philipp |