Browsing by Subject Internet advertising -- Malta
Showing results 1 to 19 of 19
| Issue Date | Title | Author(s) |
| 2001 | Advertising on the information superhighway : a commercial big bang or a melt down? : an audience perspective. | Pace, Alexia (2001) |
| 2013 | Analysing Facebook advertising variables through clicks | Zammit, Xavier (2013) |
| 2020 | The attitude of young Maltese adults towards Instagram pop-up adverts | Borg, Graziella |
| 2019 | Consumer behaviour : the understanding of gender differences and social media advertising on young adults in Malta | Attard, Nicole Marie |
| 2022 | Content creation in the age of social media information overload : an awareness-raising campaign about violence against women | Rizzo, Luigi (2022) |
| 2020 | Drivers of intention to pass-along an online advert : the role of functional attitude formation towards an advert and spite among the audience | Vella, Ryan |
| 2023 | The effect of design elements in social media advertising on consumers' attitudes and their purchase intention : a study conducted among local consumers | Magri, Mariah (2023) |
| 2006 | The extent of use of electronic commerce by Maltese firms and customers | Attard, Martin (2006) |
| 2012 | How effectively do local marketing managers use web advertising? | Mangion, Bettina |
| 2020 | The impact of positive and negative electronic word-of-mouth (eWOM) on the hotel industry | Muscat, Charlene (2020) |
| 2020 | The impact of social media advertising on the growth of tech SMEs in Malta | Treki, Buthaina Mustafa |
| 2019 | The impact of video marketing content on consumer-buying behaviour within social media platforms | Fenech, Karl |
| 2020 | The influence of social media advertising on University student’s purchase intentions | Brincat, Elise Marie |
| 2020 | The influence of social media and electronic word of mouth (e-WOM) on consumer’s purchase intentions : a comparison between Generation Y and Generation X | Reyes Tapia, Gabriela Salome (2020) |
| 2019 | The online users’ attitudes towards social media marketing | Farrugia, Neville |
| 2019 | The persuasive effect of social media influencers : a study among University of Malta students | Mangion Buontempo, Petra |
| 2023 | Scaling a business : how to increase the effectiveness of paid facebook posts : a case study on an online local tools business | Bonanno, Christian (2023) |
| 2020 | “Skip ad! Skip ad! Skip ad!” : an exploratory analysis of the impact of repetitive online video marketing stimuli on consumer behaviour | Spiteri, Dylan (2020) |
| 2020 | Understanding consumer behaviour towards electronic word of mouth during the online accommodation booking process | Parisi, Oriana (2020) |
