Browsing by Subject Marketing research -- Case studies
Showing results 1 to 9 of 9
Issue Date | Title | Author(s) |
1996 | An assessment of the dimensions and the stability of items in the markor scale | Caruana, Albert; Pitt, Leyland F.; Money, Arthur H. |
2005 | The effect of perceived value and overall satisfaction on loyalty : a study among dental patients | Caruana, Albert; Fenech, Noel |
1994 | The excellence - business performance link : findings of an empirical study from service based firms in Britain | Caruana, Albert |
2013 | Generating value from market research use : doing more with less? | Said, Emanuel; McDonald, Emma K. |
2012 | How organizations create value from their use of outsourced market research information | Said, Emanuel; Macdonald, Emma K.; Wilson, Hugh N. |
2017 | The influence of entrepreneurial orientation and family business’s resources and capabilities on marketing performances | Charupongsopon, Wittaya; Puriwat, Wilert |
2011 | Service reliability and the market orientation-performance link | Caruana, Albert; Ewing, Michael; Pitt, Leyland |
2012 | A study of market research information use by clients of market research providers | Said, Emanuel; Macdonald, Emma K. |
2011 | The value of market research : how do market research clients construct value from their usage of research? | Said, Emanuel |