Browsing by Subject Neuromarketing
Showing results 1 to 12 of 12
| Issue Date | Title | Author(s) |
| 2015 | Consumers economic behavior and emotions : the case of iPhone 6 in neuromarketing | Chavaglia Neto, José; Filipe, José António |
| 2018 | Does the human form provide an advantage for directing search and improving retention of information during web-based search? | Brun, Charlotte |
| 2005 | The ego-ideal complex : does the subject identify with the objective correlatives found in adverts? | Mifsud, Catherine (2005) |
| 2014 | Evaluating the online shopping experience versus the brick-and-mortar shopping experience : a neuromarketing overview | D'Amico, Jessica |
| 2014 | Evaluating the online shopping experience versus the brick-and-mortar shopping experience : a neuromarketing overview | D'Amico, Jessica |
| 2014 | How do consumers' reactions differ between video and printed advertisements, specifically in the automotive industry? | Farrugia, Bertram |
| 2014 | How do consumers’ reactions differ between video and printed advertisements, specifically in the automotive industry? | Farrugia, Bertram |
| 2015 | Logos : evocative or just decorative? a neuromarketing study of the theory of perception in the Maltese banking industry | D’Angelo, Chiara Jessica |
| 2014 | The perception of brands : a peek into a customer’s mind | Portelli, Vanessa |
| 2014 | The perception of brands : a peek into customer's mind | Portelli, Vanessa |
| 2014 | The use of neuromarketing techniques to create a positive effect on consumer buying behaviour for high-street fashion retailers : a neuromarketing overview | Vella, Sabrina |
| 2014 | The use of neuromarketing techniques to create a positive effect on consumer buying behaviour for high-street fashion retailers : a neuromarketing overview | Vella, Sabrina |
