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Browsing by Subject Product management
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Showing results 1 to 20 of 23
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Issue Date
Title
Author(s)
2023
Brand experience in the ski industry brand : does environmental concern matter?
Basberg, Bård
;
Oklevik, Ove
;
Kwiatkowski, Grzegorz
2020
Brand name and consumer’s buying intention
Balatsou, Aikaterini-Apostolia
;
Dimitriadis, Efstathios
2006
Brand personality : a basis for positioning
Caruana, Albert
2015
Creating a brand personality for Valletta
Xuereb, Jean Claude
2019-07-09
The customers’ brand identification with luxury hotels : a social identity perspective
Camilleri, Mark Anthony
;
Rather, Raouf Ahmad
;
Harrison, Tina
;
Brennan, Mary
2010
The effect of corporate reputation, perceived CSR and perceived quality on intention to buy panettone : implications for brand management.
Caruana, Albert
;
Gatti, Lucia
;
Snehota, Ivan
2013
An examination of policy trends in EU financial regulation applicable to investment funds
Buttigieg, Christopher P.
2021
Greening the value chain by implementation of environmental practices
Marzantowicz, Łukasz
;
Ocicka, Barbara
;
Pluta-Zaremba, Aneta
1997
The impact of repeat purchase behaviour on expectation to purchase and willingness to recommend
Ewing, Michael
;
Caruana, Albert
;
Puth, Gustav
;
Ramaseshan, Balasubramanian
2022
Influence of individual hospital characteristics on medicinal products replenishment methods in a hospital pharmacy
Gawronska, Anna
;
Kolinski, Adam
2003
The influence of the brand name to brand’s success
Angelis, Vassilis
;
Rigopoulou, Irini
2013
Innovation management and controlling in SMEs
Havlicek, Karel
;
Thalassinos, Eleftherios
;
Berezkinova, Liliana
2014
Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin
2021
“Made-in” label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers` purchase intentions
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
2017
Market integration of agricultural products
Marwa, Taufiq
;
Bashir, Abdul
;
Azwardi
;
Adam, Mohamad
;
Thamrin, K. M. H.
1999
Marketing in the age of the consumer
Caruana, Albert
2018
Message framing and source credibility in product advertisements with high consumer involvement
Soliha, Euis
;
Widyasari, Suzy
2019
New product pricing strategy and product performance assessment in fast moving consumer goods
Trihatmoko, R. Agus
;
Purnamasari, Dian Indri
2021
The relationship between consumers‘ characteristics and the expectations towards a brand‘s value
Rzemieniak, Magdalena
;
Wyrwisz, Joanna
;
Toborek, Katarzyn
2012
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan