Browsing by Subject Product management

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Issue DateTitleAuthor(s)
2023Brand experience in the ski industry brand : does environmental concern matter?Basberg, Bård; Oklevik, Ove; Kwiatkowski, Grzegorz
2020Brand name and consumer’s buying intentionBalatsou, Aikaterini-Apostolia; Dimitriadis, Efstathios
2006Brand personality : a basis for positioningCaruana, Albert
2015Creating a brand personality for VallettaXuereb, Jean Claude
2019-07-09The customers’ brand identification with luxury hotels : a social identity perspectiveCamilleri, Mark Anthony; Rather, Raouf Ahmad; Harrison, Tina; Brennan, Mary
2010The effect of corporate reputation, perceived CSR and perceived quality on intention to buy panettone : implications for brand management.Caruana, Albert; Gatti, Lucia; Snehota, Ivan
2013An examination of policy trends in EU financial regulation applicable to investment fundsButtigieg, Christopher P.
2021Greening the value chain by implementation of environmental practicesMarzantowicz, Łukasz; Ocicka, Barbara; Pluta-Zaremba, Aneta
1997The impact of repeat purchase behaviour on expectation to purchase and willingness to recommendEwing, Michael; Caruana, Albert; Puth, Gustav; Ramaseshan, Balasubramanian
2022Influence of individual hospital characteristics on medicinal products replenishment methods in a hospital pharmacyGawronska, Anna; Kolinski, Adam
2003The influence of the brand name to brand’s successAngelis, Vassilis; Rigopoulou, Irini
2013Innovation management and controlling in SMEsHavlicek, Karel; Thalassinos, Eleftherios; Berezkinova, Liliana
2014Is co-branding a double-edged sword for brand partners?Lee, Chia-Lin
2021“Made-in” label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers` purchase intentionsWitek-Hajduk, Marzanna Katarzyna; Grudecka, Anna
2017Market integration of agricultural productsMarwa, Taufiq; Bashir, Abdul; Azwardi; Adam, Mohamad; Thamrin, K. M. H.
1999Marketing in the age of the consumerCaruana, Albert
2018Message framing and source credibility in product advertisements with high consumer involvementSoliha, Euis; Widyasari, Suzy
2019New product pricing strategy and product performance assessment in fast moving consumer goodsTrihatmoko, R. Agus; Purnamasari, Dian Indri
2021The relationship between consumers‘ characteristics and the expectations towards a brand‘s valueRzemieniak, Magdalena; Wyrwisz, Joanna; Toborek, Katarzyn
2012The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand managementGatti, Lucia; Caruana, Albert; Snehota, Ivan