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Browsing by Subject Relationship marketing
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Showing results 1 to 20 of 27
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Issue Date
Title
Author(s)
2020
Applied communication methods of relationship marketing for adapting the business to the crisis environment
Baba, Cristina - Andrada
;
Nastase-Anysz, Raluca
2014
Building customer retention through relationship marketing : a qualitative approach
Borg, Jonathan
2014
Can relationship marketing be used as a tool of value creation? : an analysis on the local airline sector
Abela, Robert
1996
Changes in the marketing discipline : the challenges ahead
Caruana, Albert
2015
Company perceptions on CRM adoption
Micallef, Miriana
2015
The concept of value within the corporate insurance market : an analysis of the 5-star hotel industry in Malta
Gatt, Terence
2007
The current models of market orientation
Tomaskova, Eva
2015
Customer churn and profitability prediction : developing potential retention strategies for an insurance company
Cassar, David
2012
Customer's choice criteria between competitors within the financial services industry
Zammit, Jeanette
2023
Developing the driver-employer relationship in terms of internal public relations activities
Woźniakowski, Mariusz
;
Piotrowska-Piątek, Agnieszka
;
Krasa, Wiktor
2018
The economic impact of relationship bonding tactics : a research agenda
Halim, Rizal Edy
2022
Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof
2019
Innovative opportunities and reserves of contemporary marketing communication
Prikhodko, K. S.
;
Danilevskaya, E. N.
;
Savina, K. S.
;
Shupenko, R. E.
2004
Loyalty and e-loyalty
Caruana, Albert
2023
Managing the relationship of the organization through traditional correspondence : analysis of personalized envelopes
Klimek, Julia Anna
;
Kokiel, Andrzej
;
Sobczak, Anna
;
Rogozińska–Mitrut, Joanna Barbara
2012
Product versus customer orientation in theatre marketing in Malta : an analysis of the current situation and recommendations for future action
Aquilina, Tania
2014
Profiling marketing concepts adopted and resources influencing local suppliers’ perception of business-customer exchange relations
Bonnici, David
1995-02
Public relations : the Cinderella of marketing
Caruana, Albert
2020
Public sector intervention in a period of crisis : study based on applied relationship marketing principles
Baba, Andrada
;
Nastase-Anysz, Raluca
2014
Relationship marketing : a focus on online strategies and electronic customer relationship management systems within the local banking industry
Zammit, Dawn