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Browsing by Subject Social media -- Marketing
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Showing results 1 to 20 of 26
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Issue Date
Title
Author(s)
2013
Analysis of the role of social media marketing and communication in the online gambling market
Behmann, Markus
2021
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
2017
Current state and prospects for development of internet advertising in Kazakhstan
Davletova, Maira Turysbekovna
;
Dulatbekova, Nazym Satbekovna
;
Sadykov, Galim Gabdulsanovich
2014
E-marketing strategies exploiting social media for Islamic banking
Roumieh, Ahmad
;
Garg, Lalit
2013
The effectiveness of social media marketing as a branding tool for hoteliers
Debono, Roxanne
2024
Exploring how brand trust impacts the effects of social media marketing on customer-based brand equity in the airline industry
Lauri, Beppe (2024)
2022
Exploring the effect of social media marketing on consumer buying behaviours, in the real estate industry
Magrin, Emma-Jane (2022)
2013
The impact of viral marketing on companies and the attitudes of young people in Malta
Grech, Roxanne Marie
2024
The influence of TikTok on the consumer buying behaviour of books
Chetcuti, Mikela (2024)
2023
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
2011
Inspiring people to social change : an analysis of creative practices in Maltese social marketing campaigns
Muscat, Bernard (2011)
2023
The role of selected themes and formats in social media marketing communication of CSR activities
Noga, Tomasz
;
Le Viet-Błaszczyk, Milena
2022
The role of social media in firms’ marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
2014
Social marketing in profit businesses : social responsibility or public image?
Barona Padovani, Claudia
2018
Social media : a need for a contemporary organisation
Magro, Yosef
2021
Social media in marketing activities of enterprises in the light of the analysis of empirical research results
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
2023
Social media influencer marketing in the food industry : a spatial distribution of research
Pettersen-Sobczyk, Monika
2023
Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika
2018
Social media marketing toward perceptual consciousness and its impact on online purchasing intention
Riorini, Sri Vandayuli
2021
Strategic corporate communication in the digital age
Camilleri, Mark Anthony