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DC Field | Value | Language |
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dc.contributor.author | Camilleri, Mark Anthony | |
dc.contributor.editor | Cabrera, Marga | |
dc.contributor.editor | Lloret, Nuria | |
dc.date.accessioned | 2016-05-12T07:23:17Z | |
dc.date.available | 2016-05-12T07:23:17Z | |
dc.date.issued | 2016-05 | |
dc.identifier.citation | Digital Tools for Academic Branding and Self-Promotion. 2016 | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar//handle/123456789/10465 | |
dc.description.abstract | There are numerous assumptions on research evaluation in terms of quality and relevance of academic contributions. Researchers are becoming increasingly acquainted with bibliometric indicators, including; citation analysis, impact factor, h-index, webometrics and academic social networking sites. In this light, this chapter presents a review of these concepts as it considers relevant theoretical underpinnings that are related to the content marketing of scholars. Therefore, this contribution critically evaluates previous papers that revolve on the subject of academic reputation as it deliberates on the individual researchers’ personal branding. It also explains how metrics are currently being used to rank the academic standing of journals as well as higher educational institutions. In a nutshell, this chapter implies that the scholarly impact depends on a number of factors including accessibility of publications, peer review of academic work as well as social networking among scholars. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | IGI Publishers USA | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Bibliometrics | en_GB |
dc.subject | Webometrics | en_GB |
dc.subject | World Wide Web -- Research | en_GB |
dc.subject | Scholarly publishing | en_GB |
dc.subject | Education, Higher | en_GB |
dc.subject | Universities and colleges -- Ratings and rankings | en_GB |
dc.subject | College teachers | en_GB |
dc.subject | Web 2.0 | en_GB |
dc.subject | Social media | en_GB |
dc.title | Utilising content marketing metrics and social networks for academic visibility | en_GB |
dc.type | bookPart | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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IGI Bibliometrics (1).pdf | 406.22 kB | Adobe PDF | View/Open |
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