Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/104991| Title: | Web Personalisation through mouse motion analytics |
| Authors: | Micallef, Glenn Porter, Chris |
| Keywords: | Web personalization -- Evaluation Internet users -- Attitudes Web usage mining Internet users -- Data processing Human-computer interaction |
| Issue Date: | 2013 |
| Publisher: | University of Malta. Faculty of Information & Communication Technology |
| Citation: | Micallef, G., & Porter, C. (2013). Web Personalisation through mouse motion analytics. In conference proceedings of WICT2013, SmartCity, Malta. |
| Abstract: | The understanding and interpretation of human behaviour on the web has been the subject of numerous research efforts and discussions. Various studies have focused on the discovery of new methods that would provide insights on online customer behaviour and its interpretation. Due to its dynamic nature and wide reachability, the internet has been used by organisations as a means for providing a personalised experience with their current and potential customers. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/104991 |
| Appears in Collections: | Scholarly Works - FacICTCIS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Web Personalisation through mouse motion analytics 2013.pdf Restricted Access | 1.06 MB | Adobe PDF | View/Open Request a copy |
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