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dc.contributor.authorCaruana, Albert-
dc.date.accessioned2023-01-29T13:36:26Z-
dc.date.available2023-01-29T13:36:26Z-
dc.date.issued1996-
dc.identifier.citationCaruana, A. (1996). Organisational reputation: Concept and measurement. 2021 - a vision for the next 25 years Conference, Glasgow. 42en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/105688-
dc.description.abstractOrganisational reputation is formed by the various publics of the firm on the basis of information and experience. Different publics focus on different informational cues. The focus is on the cues considered by customers of a beverage firm and these are used to develop an instrument to measure organisational reputation.en_GB
dc.language.isoenen_GB
dc.publisherThe Chartered Institute of Marketingen_GB
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_GB
dc.subjectCorporations -- Growth -- Case studiesen_GB
dc.subjectSocial responsibility of business -- Case studiesen_GB
dc.subjectConsumer satisfaction -- Case studiesen_GB
dc.subjectMarketing -- Managementen_GB
dc.subjectReputationen_GB
dc.titleOrganisational reputation : concept and measurementen_GB
dc.typeconferenceObjecten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.bibliographicCitation.conferencename2021 - a vision for the next 25 years Conferenceen_GB
dc.bibliographicCitation.conferenceplaceGlasgow, United Kingdom. 09-12/07/1996.en_GB
dc.description.reviewedpeer-revieweden_GB
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