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DC Field | Value | Language |
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dc.contributor.author | Caruana, Albert | - |
dc.date.accessioned | 2023-01-29T13:36:26Z | - |
dc.date.available | 2023-01-29T13:36:26Z | - |
dc.date.issued | 1996 | - |
dc.identifier.citation | Caruana, A. (1996). Organisational reputation: Concept and measurement. 2021 - a vision for the next 25 years Conference, Glasgow. 42 | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/105688 | - |
dc.description.abstract | Organisational reputation is formed by the various publics of the firm on the basis of information and experience. Different publics focus on different informational cues. The focus is on the cues considered by customers of a beverage firm and these are used to develop an instrument to measure organisational reputation. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | The Chartered Institute of Marketing | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Corporations -- Growth -- Case studies | en_GB |
dc.subject | Social responsibility of business -- Case studies | en_GB |
dc.subject | Consumer satisfaction -- Case studies | en_GB |
dc.subject | Marketing -- Management | en_GB |
dc.subject | Reputation | en_GB |
dc.title | Organisational reputation : concept and measurement | en_GB |
dc.type | conferenceObject | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
dc.bibliographicCitation.conferencename | 2021 - a vision for the next 25 years Conference | en_GB |
dc.bibliographicCitation.conferenceplace | Glasgow, United Kingdom. 09-12/07/1996. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Organisational_reputation.pdf Restricted Access | 129.92 kB | Adobe PDF | View/Open Request a copy |
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