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dc.contributor.authorCaruana, Albert-
dc.contributor.authorKrentler, Kathleen A.-
dc.date.accessioned2023-02-07T16:18:30Z-
dc.date.available2023-02-07T16:18:30Z-
dc.date.issued2003-
dc.identifier.citationCaruana, A., & Krentler, K. (2003). Does Playfulness Make for a Better Negotiator? In J. E. Lewin (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment, (pp. 486-491). Florida: Academy of Marketing Science.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/106070-
dc.description.abstractPlayfulness is hypothesized as an antecedent of negotiation skills for the salesperson in the seller-buyer dyad. Playfulness has been found in the literature to reduce stress and prevent aggression. These benefits contribute to an individual’s ability to manage his or her emotions, an important negotiation skill. Support for the relationship was found among a sample of business-to-business salespeople.en_GB
dc.language.isoenen_GB
dc.publisherAcademy of Marketing Scienceen_GB
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_GB
dc.subjectNegotiationen_GB
dc.subjectCreative abilityen_GB
dc.subjectThought and thinkingen_GB
dc.subjectWit and humoren_GB
dc.subjectCollective bargainingen_GB
dc.titleDoes playfulness make for a better negotiator?en_GB
dc.title.alternativeMarketing across borders and boundaries : understanding cross-functional and inter-disciplinary interfaces within an increasingly global environmenten_GB
dc.typebookParten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.bibliographicCitation.conferencename11th Biennial World Marketing Congressen_GB
dc.bibliographicCitation.conferenceplacePerth, Australia. 11-14/06/2003.en_GB
dc.description.reviewedpeer-revieweden_GB
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