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https://www.um.edu.mt/library/oar/handle/123456789/106071Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Caruana, Albert | - |
| dc.contributor.author | Cohen, Charlene | - |
| dc.contributor.author | Krentler, Kathleen A. | - |
| dc.date.accessioned | 2023-02-07T16:22:45Z | - |
| dc.date.available | 2023-02-07T16:22:45Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.citation | Caruana, A., Cohen, C., & Krentler, K. (2005). Corporate reputation: An attitudinal conceptualization. In C. Demoranville (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment (pp. 206-210). Florida: Academy of Marketing Science. | en_GB |
| dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/106071 | - |
| dc.description.abstract | Current views of corporate reputation are considered and it is reconceptualized as an attitude. Behavioral beliefs in corporate reputation are considered and an expected relationship identified. Data indicates that corporate reputation can be viewed as an attitude with four dimensions. Conceptualizing the construct this way and identifying relevant behavioral beliefs suggests means for enhancing corporate reputation. | en_GB |
| dc.language.iso | en | en_GB |
| dc.publisher | Academy of Marketing Science | en_GB |
| dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
| dc.subject | Consumers -- Attitudes | en_GB |
| dc.subject | Corporate image | en_GB |
| dc.subject | Customer relations | en_GB |
| dc.subject | Customer services | en_GB |
| dc.subject | Consumer satisfaction | en_GB |
| dc.subject | Marketing | en_GB |
| dc.title | Corporate reputation : an attitudinal conceptualization | en_GB |
| dc.title.alternative | Marketing across borders and boundaries : understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment | en_GB |
| dc.type | conferenceObject | en_GB |
| dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
| dc.bibliographicCitation.conferencename | 12th Biennial World Marketing Congress | en_GB |
| dc.bibliographicCitation.conferenceplace | Munster, Germany. 06-09/06/2005. | en_GB |
| dc.description.reviewed | peer-reviewed | en_GB |
| Appears in Collections: | Scholarly Works - FacMKSCC | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Corporate_reputation.pdf Restricted Access | 153.96 kB | Adobe PDF | View/Open Request a copy |
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