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  3. Social Sciences
  4. Finance
  5. European Research Studies Journal
  6. 2022
  7. European Research Studies Journal, Volume 25, Issue 4
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/106197
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dc.contributor.authorHys, Katarzyna-
dc.contributor.authorMatuszek, Dominika Barbara-
dc.contributor.authorOlejnik, Krzysztof-
dc.contributor.authorBierczyński, Karol-
dc.date.accessioned2023-02-09T15:15:12Z-
dc.date.available2023-02-09T15:15:12Z-
dc.date.issued2022-
dc.identifier.citationHys, K., Matuszek, D. B., Olejnik, K., & Bierczyński, Bierczyński, K. (2022). Intensity of commercial communication in Poland in the field of dietary supplements. European Research Studies Journal, 25(4), 404-414.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/106197-
dc.description.abstractPURPOSE: The purpose of the paper is to analyse and evaluate the frequency of commercial communications on health products and medicine with special consideration of dietary supplements.en_GB
dc.description.abstractDESIGN/METHODOLOGY/APPROACH: The paper features a quantitative data analysis concerning the number of commercial communication aired in a single week in four Polish TV stations: TVP1, TVP 2, POLSAT, TVN on supplementary, health products and medicine, with special consideration of dietary supplements.en_GB
dc.description.abstractFINDINGS: The analysis allowed for the presentation of the frequency of commercial communications on the studied products. It was demonstrated that the intensity of commercial communications on dietary supplements is high, thereby translating into dynamic growth of the industry and its sales. Furthermore, it was demonstrated that there are many different dietary supplements and that their availability in the market is unlimited.en_GB
dc.description.abstractPRACTICAL IMPLICATIONS: Commercial communications on dietary supplements in the vitamins and fortifying preparations category suggests that a substantial portion of consumers should supplement the deficiencies of ingredients from this group.en_GB
dc.description.abstractORIGINALITY/VALUE: The aim of raising the issue is to provoke a discussion on the potential opportunities and threats concerning the intense promotion of dietary supplements and other supplementary products around the world.en_GB
dc.description.sponsorshipThis work was financially supported by the Opole University of Technology as part of the DELTA project no. 20.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectDietary supplements -- Polanden_GB
dc.subjectDietary supplements -- Marketingen_GB
dc.subjectTelevision commercials -- Polanden_GB
dc.subjectTelevision advertising -- Evaluationen_GB
dc.titleIntensity of commercial communication in Poland in the field of dietary supplementsen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ersj/3089-
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 25, Issue 4

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