Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/106558| Title: | The impact of knowledge type on the acquisition of wine |
| Authors: | Robson, Karen Campbell, Colin Vigar-Ellis, Debbie Caruana, Albert Pitt, Leyland |
| Keywords: | Wine and wine making Consumers -- Research Advertising -- Wine Business enterprises -- Marketing -- Case studies |
| Issue Date: | 2015 |
| Publisher: | Academy of Marketing Science |
| Citation: | Robson, K., Campbell, C., Vigar-Ellis, D., Caruana, A., & Pitt, L., (2015). The Impact of knowledge type on the acquisition of wine. 18th World Marketing Congress, Bari. |
| Abstract: | An important question facing both wine marketing scholars and practitioners is which wine consumers are more likely to engage in exploratory purchasing of wine? Does gender, age, education level and level of wine consumption matter? Is exploratory wine purchasing behavior dependent on a consumer's subjective (imagined) or objective (real) knowledge of wine? These are the issues that we explore in this paper. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/106558 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_impact_of_knowledge_type_on_the_acquisition_of_wine.pdf | 29.4 kB | Adobe PDF | View/Open |
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