An international collaborative masters degree in integrated marketing communications : a US-EU program in the mediterranean

Abstract

A transnational partnership between the University of Malta in Malta and San Diego State University in the United States resulted in an agreement to commence a Masters degree in Integrated Marketing Communications. The degree is fully delivered in Malta, a Mediterranean island state and a full member of the European Union. In Malta, the program is held not at the main campus of the University but at the historical campus of the University of Malta in Valetta that dates back to 1592. Classes are in English and are taught by faculty from both universities. Students earn a degree from each of the two participating schools thus providing recognition in both the US and the EU. This chapter charts the challenges faced and the hurdles encountered to develop the curriculum, launch the degree, recruit the students, undertake teaching, and ultimately, graduate the first cohort.