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https://www.um.edu.mt/library/oar/handle/123456789/107135Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Caruana, Albert | - |
| dc.date.accessioned | 2023-03-07T12:40:04Z | - |
| dc.date.available | 2023-03-07T12:40:04Z | - |
| dc.date.issued | 1996 | - |
| dc.identifier.citation | Caruana, A. (1996). Changes in the marketing discipline: The challenges ahead. In G. Ellul & A. Caruana, (Eds.), Maltese Business: The Challenges Ahead, (pp. 51-59). Malta: Gutenberg Press | en_GB |
| dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/107135 | - |
| dc.description.abstract | Rapid changes in information and telecommunications technology coupled with increased globalisation are influencing marketing. A number of the salient developments taking place in the marketing discipline are considered. These are challenges that local organisations must meet if Malta is to continue to move forward successfully. | en_GB |
| dc.language.iso | en | en_GB |
| dc.publisher | Gutenberg Press | en_GB |
| dc.rights | info:eu-repo/semantics/openAccess | en_GB |
| dc.subject | Marketing -- Management | en_GB |
| dc.subject | Relationship marketing | en_GB |
| dc.subject | Business enterprises -- Marketing | en_GB |
| dc.subject | Marketing -- Planning | en_GB |
| dc.subject | Youth -- Services for -- Malta | en_GB |
| dc.subject | Consumer behavior | en_GB |
| dc.title | Changes in the marketing discipline : the challenges ahead | en_GB |
| dc.title.alternative | Maltese business : the challenges ahead | en_GB |
| dc.type | bookPart | en_GB |
| dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
| dc.description.reviewed | peer-reviewed | en_GB |
| Appears in Collections: | Scholarly Works - FacMKSCC | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Changes_in_the_marketing_discipline.pdf | 1.29 MB | Adobe PDF | View/Open |
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