Identifying the point of need for Information Literacy Sessions and the best way to promote them : A case study for the University of Malta

Abstract

This research investigated the most appropriate time for the University of Malta Library to provide information literacy workshops. This study looked into the student’s willingness to attend workshops at various points during the academic year by organizing monthly workshops and compare attendance. Additionally, different marketing channels were used and assessed to promote such sessions. As a result, information on the usefulness of the sessions was collected from participating students to identify whether an introduction to information literacy was enough or if the Library should develop a more detailed workshop/or series of workshops. Both quantitative and qualitative methods of research were used for this study. Bookings for different sessions were recorded together with year of study and students details. A short anonymous questionnaire provided feedback on the sessions including identifying aspects of marketing the students are more likely to engage with. The research will directly impact the University of Malta Library as it will guide future development with regards to workshops and marketing the Library may wish to create.

Keywords: Information Literacy Sessions, Point of Need, Promoting Information Literacy, University of Malta, Case Study, Information Literacy Skills, Academic Libraries, Library Instruction, User Needs Assessment, Library Promotion Strategies, Information Literacy Programs, Student Success, Information Seeking Behavior, Library User Education, Library Outreach, Library Marketing, Effective Library Instruction, Library User Engagement, Information Literacy Assessment, Library Services Evaluation,