Product design in soft drink bottles : modernising the purchase user experience and branding in a fictitious Maltese company

Abstract

This project aims to create an exciting new way of purchasing soft drinks in the Maltese community. The idea of customisation has proved to be a very popular choice among people nowadays (Gilliland, 2017), the following will provide research about certain brands which have taken the step to create individualisation in their products and the results which came of it. Further information about how a glass bottle is shaped and manufactured will also be explored. Through this research, a fictitious soft drink brand will be created using the help of individuals with the use of a quantitative questionnaire. Both the product design and the visual identity will be inspired by Maltese bottles which have since been discontinued. The purchase user experience will be modified, to make it more exciting by using gamification, making it a more interactive experience.