Preliminary section of "Tourism planning and destination marketing"

Abstract

This authoritative book is a valuable resource for industry practitioners like consultants, senior executives and managers who work for destination management organizations, hotels, restaurants, inbound / outbound tour operators or travel agents, as well as for academic researchers and students who are aspiring to pursue a career in tourism and hospitality. This title features case studies from real-life businesses and a thorough review of the relevant academic literature. It describes different tourism marketing strategies that are related to cultural tourism, events tourism, food tourism, religious tourism as well as spa and wellness tourism, among others, as they may be utilized by destination managers. At the same time, it comprises discursive contributions that elaborate about critical matters that affect the tourism industry, including consumer (or tourist) behavior; the planning, organization and implementation of responsible tourism practices in different contexts; crisis management; marketing environment issues affecting the long term sustainability of destinations like seasonality factors; as well as the utilization of smart tourism technologies and digital marketing channels, among other topics.