Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/112923
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dc.contributor.authorAddis, Ginevra-
dc.contributor.authorNasino, Serena-
dc.contributor.authorMassi, Marta-
dc.contributor.authorCamilleri, Mark Anthony-
dc.date.accessioned2023-09-05T09:13:52Z-
dc.date.available2023-09-05T09:13:52Z-
dc.date.issued2024-
dc.identifier.citationAddis, G., Nasino, S., Massi, M. & Camilleri, M.A. (2024). The Artification of Hospitality: Art Hotels as the New Frontier of Sustainable Cultural Tourism. In M. A. Camilleri (Ed.), Tourism Planning and Destination Marketing (pp. 175-195). Leeds: Emerald Publishing Limited.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/112923-
dc.description.abstractArt hotels are increasingly providing an opportunity for creative artists to exhibit their artworks and collections within their premises. This research investigates how some hotels are transforming themselves into important cultural tourism centers. Specifically, its objectives are: (i) to better understand the extent to which travelers are aware about the existence of art hotels and to evaluate their level of interest in art-oriented initiatives; (ii) to determine which attributes and features of art hotels are appreciated by travelers; and (iii) to identify the type of travelers who are willing to stay in art hotels. The findings from a descriptive survey suggest that the incorporation of art into the hospitality industry can attract a diverse customer base and could result in a sustainable competitive advantage for hotels. This study identifies four types of travelers including: Art-Infused Travelers, Art-Seeking Travelers, Art-Indifferent Travelers, and Art-Blind Travelers. These prospective tourists are categorized according to their level of awareness and interest in art hotels and art-related experiences. In conclusion, this contribution implies that artification processes within the hospitality industry can add value to the cultural tourism market. Hence, it also advances future research avenues to academia.en_GB
dc.language.isoenen_GB
dc.publisherEmerald Publishing Limiteden_GB
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_GB
dc.subjectHospitalityen_GB
dc.subjectHotelsen_GB
dc.subjectHeritage tourismen_GB
dc.subjectCultureen_GB
dc.subjectArten_GB
dc.subjectTourismen_GB
dc.titleThe artification of hospitality : art hotels as the new frontier of sustainable cultural tourismen_GB
dc.title.alternativeTourism planning and destination marketingen_GB
dc.typebookParten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.1108/978-1-80455-888-120241009-
Appears in Collections:Scholarly Works - FacMKSCC

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